THE SELLER: Blue Star Media – Pinnacle Publishing Group, Inc., was founded by Sanjay Syal in 1993 as a publishing company that evolved into promoting trade shows and ultimately became producers of “Discover the Dinosaurs,” a traveling family entertainment show. “Discover the Dinosaurs” is a dinosaur-themed, children and family-oriented touring educational and entertainment exhibit. Since inception, 2 years ago, the show has been attended by approximately 2 million visitors.
Through innovation, creativity, and leadership, “Discover the Dinosaurs” has become a hugely successful traveling show. Blue Star’s operations continue to outperform industry standards. “Discover the Dinosaurs” currently has three shows a week in different locations throughout the country.
THE BUYER: AUA Private Equity Partners – AUA Private Equity is a New York-based, operationally-focused, lower middle-market private equity firm making control and significant minority equity investments in companies in the consumer, media, and business services sectors with a particular focus on U.S. Hispanic-oriented companies and/or family-owned businesses.
THE TRANSACTION – Mr. Syal made a strategic decision to bring on a partner with experience in the industry to help with domestic and international expansion. When he decided to hire a Merger and Acquisition Advisor, Mr. Syal contacted Quazar due to his past relationship with Bruce Behm, President. He chose Quazar as his M&A Advisor because of Quazar’s M&A experience and reputation.
Quazar strategically contacted a select group of potential buyers, but most lacked the industry experience to help Mr. Syal grow Blue Star. In the end, AUA Equity, Brian Crosby & Peter Englehart were chosen as the best fit to partner with Blue Star to help meet their goals of continued domestic growth and expansion into the international marketplace.
POST-TRANSACTION PLANS – AUA Equity’s strategic partnership with Brian Crosby and Blue Star’s founder will help accelerate growth by increasing the scale and presence of the “Discover the Dinosaurs” show in the United States and internationally, and expanding the Company’s portfolio of shows. In connection with the transaction, Peter Englehart will consult for the Company as Executive Producer and support Mr. Syal in executing the Company’s strategic growth initiatives.
QUOTES: what the parties are saying – “We are excited to partner with AUA Equity, Brian Crosby and Peter Englehart as we embark on this new stage for our business. Their relevant operational expertise both in the U.S. and internationally will be a huge plus in our growth. AUA Equity’s real-life experience identifying advertising and sponsorship opportunities which target the Hispanic customer will be key strategic advantages for future growth.” – Sanjay Syal, CEO of Blue Star
“Blue Star has a proven history of operating and promoting highly-successful events and shows, with “Discover the Dinosaurs” being one of the leading dinosaur-themed touring shows in the United States. We look forward to partnering with Sanjay and the team at Blue Star to build the company into a leading multi-concept event, media and entertainment platform and replicating our success of taking family-owned businesses to the next level.” – David Benyaminy, Partner at AUA equity
“I am fortunate to have the opportunity to work with Peter Englehart again and look forward to partnering with AUA Equity and Sanjay Syal in continuing to build the strong capabilities and market presence of Blue Star.”- Brian Crosby, a private equity investor who previously was a co-founder and investor in Competitor Group
CLIENT QUOTE – “The decision to bring in a partner was tough, but at the end of the day everyone is happy with the outcome. I felt Quazar professionally guided me through the sale process, kept me informed, and together we got the deal done.” – Sanjay Syal, CEO of Blue Star
ABOUT QUAZAR CAPITAL CORPORATION – Quazar Capital Corporation is an Investment Banking firm that specializes in confidentially helping privately held companies with Mergers and Acquisitions, recapitalizations, and financial advisory services.